Events
Varsity is one of the nation’s largest and most respected producers of high-end consumer expos, combining unmatched talents in operations, event management, sales, sponsorship, marketing and creativity to build lasting relationships with exhibitors and consumers alike. Whether pairing luxury cars with world-class wineries at Taste Washington, or lining an indoor driving range with representatives of the biggest names in the golf industry at one of Varsity’s seven consumer golf expos, Varsity’s outstanding event team provide the hard work, commitment and personal level of service necessary to make each event a success.
Event Management
Varsity’s experienced and professional event production staff handle all aspects of show management, including managing event budgets, coordination with hired vendors, creating event timelines, emceeing show activities, and responding to the needs of both vendors and consumers throughout the event. In addition, Varsity’s service continues after the show is over, with follow-up connections made to provide leads and gain feedback from vendors.
Event Sales
Varsity’s sales team are among the nation’s best at securing major exhibitors and sponsors for trade shows and consumer events. Varsity’s client portfolio includes some of the biggest names in their related industries like Anheuser-Busch, TaylorMade, Callaway, Bridgestone, ESPN Radio, QFC, Viking and others, as well as leading exhibitors at the local and regional level. With over 25 years’ experience, Varsity’s sales team provide knowledgeable expertise to clients of all sizes, with personalized service before, during and after the show that is unmatched in the industry.
Event Marketing
Much of the success of Varsity’s Event Productions come from their significant marketing campaigns, including advertisements in newspapers and magazines, radio and television commercials, e-mail blasts to thousands of golfers and golf consumers in each market, posters in retail stores and golf course pro shops, and other related areas. In addition, Varsity has fostered relationships with local media to ensure editorial coverage before, during and after the events, while Varsity staff make regular appearances on radio and morning TV broadcasts to promote the event, even having reporters do live broadcasts from the show floor.
